The American Athletic Conference, headlined by UConn, has unveiled its logo.

“As with the creation of our name, we worked directly with our institutions, sports marketing experts, media partners and design agencies to create and evaluate a variety of logo options,” said AAC Commissioner Mike Aresco in a statement. “We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input."

The American Athletic Conference will launch the full version of its website at www.TheAmerican.org on July 1.

Beginning with the 2014-15 academic year, the conference will consist of Central Florida, Cincinnati, UConn, East Carolina, Houston, Memphis, Southern Methodist, South Florida, Temple, Tulane and Tulsa. The U.S. Naval Academy will become a football-only member in 2015.